Topics: Service system, Case study, Supply chain management Pages: 27 (11999 words) Published: November 7, 2014
International Journal of Operations & Production Management
Operations strategy for the effective delivery of integrated industrial product‐service offerings: Two exploratory defence industry case studies
Partha Priya Datta Rajkumar Roy

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Partha Priya Datta Rajkumar Roy, (2011),"Operations strategy for the effective delivery of integrated industrial product#service offerings", International Journal of Operations & Production Management, Vol. 31 Iss 5 pp. 579 - 603

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Operations strategy for the
effective delivery of integrated
industrial product-service


Two exploratory defence industry case studies

Received October 2009
Revised March 2010
June 2010
October 2010
Accepted November 2010

Partha Priya Datta
Operations Management Group,
Indian Institute of Management, Calcutta, India, and


Rajkumar Roy
Department of Manufacturing, Cranfield University, Cranfield, UK Abstract
Purpose – As enterprises focus on offering integrated product/service bundles, performance-based contracts become ever so important in ensuring effective delivery. Performance-based contracts fall under the result-oriented category of industrial product service systems (PSSs). The paper aims to present a conceptual framework for operations strategy in performance-based industrial PSSs that will help manufacturing companies configure their operations to support effective delivery of integrated product/service offering.

Design/methodology/approach – This paper first develops a conceptual...

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