Can Tivo Survive?

Topics: Digital video recorder, Marketing, Home network Pages: 4 (1598 words) Published: May 4, 2013
Can TiVo Survive?

TiVo is a digital video recorder (DVR) developed and marketed by TiVo Inc. It was first introduced to the market in 1999. TiVo was created for TiVo’s prescribers for their desire to interact with their T.V’s and likewise with TiVo. From the first time people were introduced to TVs back in 1939 people wanted to be entertained at their convenience. Then when the remote was invented in 1950, gave people more control and easy access to change the channel and sound from the comfort of their coach/chair. So the idea of TiVo was born, a system of advanced technology, giving their subscribers everything that they wanted from a TV, remote and more. But even with all its glory and strong marketing strategies its marketing strategies still may not be sufficient enough to bring profitability for TiVo; that is unless TiVo is able to offer better financial deals for their subscribers. If not TiVo may lose the battle in such a competitive industry.

TiVo was created for people/subscribers to get what they really want: “with TiVo, T.V fits into your busy life, NOT the other way around” (Hoffman, Halim, Son, and Wong. Case 24). TiVo was created with manufactured help from Philips, Sony, Hughes, Pioneer, Toshiba and Humax, in delivering what the TiVo subscriber wants “to take charge of their own entertainment whenever they want to and whenever they need to” (Hoffman, Halim, Son, and Wong. Case 24). Pioneered by Mike Ramsay and Jim Barton TiVo’s “original idea was to create a home network-based multimedia server where content to thin clients be streamed out throughout the home… swaying from their original idea to create a home network device, they later developed the idea to record digitized video on a hardware storage drive ” (Hoffman, Halim, Son, and Wong. Case 24).

Some of TiVo’s functions were and are still advanced for many DVR systems. TiVo provides its subscribers with an on screen guide of scheduled shows for the day and week....

References: * Colorado State University-Global. (n.d). Strategy Implementation. Assignments: Module: 1 critical thinking. Colorado State University Blackboard. Retrieved from:
* Hoffman, Alan.N., Halim, Rendy. Son, Rangki., Wong, Suzanne. Bentley University. Case 24, TiVo, Inc.: TiVo vs. Cable and Satellite DVRs; Can TiVo Survive? Retrieved from:
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