Case Analysis Report
Throughout the course you have been using the concepts and tools of strategic analysis and management to answer questions about particular case studies. For the final project you will draw on this experience to write an original case analysis report based on the following textbook case: Case 22: "Wal-Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing," by Arthur A. Thompson, C367–C400. The Wal-Mart case lays out Wal-Mart's corporate history and phenomenal growth record, its strategy to become the largest discount retailer in the world via a low-cost leadership strategy, the company’s approaches to strategy execution, and the transformative initiatives that CEO Lee Scott launched to curtail media bashing of Wal-Mart. Study the Wal-Mart case carefully, and write a case analysis report as described below. Case Analysis Report
Wal-Mart senior management, concerned about the raft of issues and problems swirling about the company, has asked you to evaluate and critique their efforts to transform Wal-Mart and combat Wal-Mart bashing and to make recommendations for further improving the way the company conducts its business. Please prepare an 8–10 page case analysis report to Wal-Mart management detailing your thoughts and analysis regarding both the actions taken and needed to address the issues and challenges facing the company. In addition to using the Wal-Mart case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Your recommendations to Wal-Mart management should be thoroughly supported and forcefully argued, and you should demonstrate command and use of the concepts and tools of...
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