Case Study Nissin

Topics: Case study, Nissin Foods, Marketing Pages: 3 (602 words) Published: July 25, 2011
Case Study Format
I. Synopsis (summary of the case including theoretical context of the problem) II. 2nd part
A. Time Context (the time when the problem was noted)
B. Case Viewpoint (indentification of the real owner of the problem) C. Statement of the Problem (in a gap or difficulty that deter or prevents the company from achieving its objectives D. Statement of the Objectives (ends or results that you would like to accomplish) E. Statement of the Areas of Consideration (Facts of the case in outline form) F. Statement of the Alternative Courses of Action (A choice between two or more possible solution to solve the problem.) (minimum acad requirements should be two with advantages and disadvantages for each alternative) G. Statement of Conclusion (the Final decision)

H. Statement of Recommendation (Plans of action presented in Tabular form indicating activities, assigned person or department and target date of completion)

Case Study
I. Synopsis

The Study is about the company, Monde Nissin where all of the heads of the department comprising the said company were gathered to reiview and discuss the year’s performance for its instant noodle line. The said meeting was initiated by the demand analyst of the said company.

He/She reported that their sales growth over that past year has been a single digit from years 2006 to 2008, with respect to the previous years which was year 2003 to year 2005.

They discussed the problem as to how did their sales growth decline, some of the department heads reported that the decline was due to increase in price of their product. The increase in product price was due to the increase of imported wheat, the price of dollar is still unstable, and the addition of the brand new warehouse. They also said the population in the Philippines decreased consumption of instant noodles and other staples due to increase in prices of goods. Some also said that the population...
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