LCB- Electronic-Turnitin Assignment Cover Sheet
An Assignment cover sheet needs to be included with each assignment. Please complete all details clearly and ensure this cover sheet is included at the start of your document.
Please check your Course Information Booklet or contact your Lecturer for assignment submission locations.
Student ID | 5 | 7 | 9 | 7 | 5 | 7 | | | | Full name: Richard Barthes |
Email: [email protected]
Course title: Communication |
Lecturer: Yvette Fisher |
Assignment number: 2 | Due date: 3rd of March 2013 | Assignment Description as stated in Course Information Booklet: |
Further Information: (e.g. state if extension was granted and attach evidence of approval, Revised Submission Date) N/a |
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Assignment Header requirements Name ID Number |
Assignment Footer requirements Page Number (Center aligned) | Assignment Formatting 1.5 line spacing Accepted font styles Arial, Calibri or Times New Roman 12 point | Quotes and References MUST be correctly acknowledged using the Harvard referencing system | A Reference List, including all references cited in your writing, MUST be included on a separate page at the end of your document. |
I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made.
I authorise Le Cordon Bleu to test any work submitted by me, using text comparison software, for instances of plagiarism. I understand this will involve Le Cordon Bleu copying my work and storing it on a database to be used in future to test work submitted by others and I have the responsibility to prove, if requested, this work is mine alone.
Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement.
Signed:<<Richard Barthes>> | Date: 3rd of March 2013 |
The significance of context
The human being is a social creature that spends most of his life communicating. In other words, a person is constantly receiving, sending messages and deriving meanings from them. Context greatly influences the meaning of the information being transferred. As a logic consequence, context-awareness is crucial to understanding messages within the communication process. On any given day, a person's communication is affected by varying and often overlapping contexts. Communication being an essential aspect in hospitality employees' work, much of the discussion of this essay will be based on occurrences within a service employee's typical day, with the aim to illustrate the importance of context in the communication process.
According to Goodwin and Duranti (1992, p. 3), “context is a frame that surrounds the event being examined and provides resources for its appropriate interpretation”. Therefore, context is an extensive concept. Not only does it affect the meaning and interpretation of messages, but it also regulates the participants' behaviours (Quintas et al. 2012, p.515). Context can be divided into five dimensions: physical, social, historical, psychological and cultural (Verderber, Verderber & Sellnow 2010, pp. 4-5). The physical context includes the concrete surroundings, the environmental conditions as well as the distance between participants. The social context encompasses the nature of the relationship between the speakers. The historical context or “temporal context is a message's position within a sequence of events” or conversations (De Vito 2011, p.7). The moods and feelings that affect the communication process fall within the psychological context. Finally, the cultural context represents the values, behaviours and beliefs associated with particular social and ethnic groups (Verderber, Verderber & Sellnow 2010). Song...
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