Functional Area Interrelationships

Topics: Strategic planning, Collaboration, Strategic management Pages: 5 (1517 words) Published: September 21, 2013


Functional Area Interrelationships
BUS/475

Abstract
The primary goal of this paper is to outline the functional area interrelationships of Kudler Fine Foods- a high-end, successful food store that feature some of the finest wines, cheese, produce, and pastries. Kudler has been in business for 15 years to date and target store locations that caters to the wealthy and cleaver shoppers. This paper will detail how Kudler strong mission, vision, values, and goals can be credited to the success of the company. Low high-end food cost for good quality food and store convenience is also key reasons for Kudler success. Kudler Fine Foods availability of upscale food choices within a customer’s state or country is massive and will be over-the-top accessible in every country via Internet. Kudler also had a strong collaboration process that ensured all objectives were convey clear and concise. The importance will set the tone of the company decision making and all agreements with all parties as to what they are to expect. Kudler Fine Foods stakeholders are those who makes up the company indirect or direct. This can be anywhere from customers, banks, to staff, all get a chance to share in the business success. Kudler keeps up with the going trends of society through strong marketing, and this is one other area that can be credited to their success.

Functional Area Interrelationships
Kudler Fine Foods is a specialty food store featuring the best domestic and imported foods including produce, cheeses, pastries, and wines. Kudler currently services three locations in the San Diego metropolitan area, La Jolla, Del Mar, and Encinitas. Each store is within a stylish shopping center and consists of approximately 8,000 square feet that provides ample room for their wide variety of specialty foods. This paper will detail Kudler’s primary reasons for existence, analyze the reason for the type of organizational structure, identify and explain the steps of the collaboration process. It will also identify the use of lateral and vertical collaboration and provide an example, and identifying the key stakeholders and the collaborative interactions among them to achieve success. Organization’s Existence

Kudler Fine Foods mission states that they are committed to providing their customers with the finest selection of the very best foods and wines so that culinary visions can come true (Apollo Group, Inc., 2011). Their vision statement is in align with their mission statement in that “they want be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” (Apollo Group, Inc., 2011). Kudler’s primary reason for existence is a mixture of their mission and vision statements along with the values the company holds and is to offer customers an upscale shop that has many of the finest choices of foodstuff from around the world and is available at one convenient location. Kudler’s has strategic marketing goals in place to reach more customers through expansion, including the use of an Internet market. An increase in revenues as well as lowering costs are strategic moves for Kudler’s to make while holding true to their mission statement of providing the highest quality products available. Organizational Structure

The most common types of organizational structures are chosen based on the company goals and strategic plans. Small businesses usually start with a flat organizational structure. The employees of various backgrounds share business decisions and responsibilities. Kudler Fine Foods was the result of a developed business plan after six months, when Kathy Kudler, the vice-president of another company, looked for new opportunities and to open the first store in June 18, 1998. Kudler Fine Foods has a product organizational structure commonly used in retail companies that have stores in various cities. Each city where...

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Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.
Kudler Fine Foods. Universioty of Phoenix Student Website. Retrieved from:
http://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/index.asp
Ross strategy. Collaborative process. Retrieved Aug 8, 2013 from: http://www.rossstrategic.com/collaborative.
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