Pepsi Next

Topics: Coca-Cola, Cola, Pepsi Pages: 4 (1345 words) Published: May 4, 2013
Can Pepsi's mid-cal Next revive its cola category? (cover story) Authors:
Advertising Age, 4/4/2011, Vol. 82 Issue 14, p1-90, 2p
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Subject Terms:
PRODUCT launches
MARKETING strategy
NEW product development
PEPSICO Inc. -- Marketing
SOFT drinks -- Marketing
COLA drinks
The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo's attempts to reverse a decline in the market share of its cola soft drinks. Lexile:

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Can Pepsi's mid-cal Next revive its cola category?
Soft-drink giant to launch 60-calorie line this summer
In a bid to stem the cola exodus, PepsiCo will give mid-calorie colas another shot with a new product coming this summer. The soft-drink giant plans to launch in July or August a 60-calorie-per-can cola dubbed Pepsi Next, according to Beverage Digest. It's expected to be sweetened with a blend of high-fructose corn syrup and artificial sweeteners. It'll be the brand's third try at such a product, and the key to success will be articulating where Pepsi Next fits in an ever-expanding portfolio of Pepsi sodas. PepsiCo declined to comment but John Sicher,...
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