Case Study Questions:
1. Who are the main players (name and position)?
The main players are owner Joel St. Marseille and his mother, fulltime manager, Connie St. Marseille. 2. In what business or businesses and industry or industries is the company operating? The business is Skadurz Pro, which is a store that sells skateboard and snowboard equipment as well as clothing, shoes, and accessories. The industry is sporting goods. 3. What are the issues and problems facing the company? (Sort them by importance and urgency . ) The problems facing this organization are the retirement of Connie, which will affect the management of the stores two locations. Also, there is competition, West 49, that is moving in across the street from one of the stores location (New Sudbury) and the building of the second location (in South End) is up for sale. 4. What is the primary problem for the company/organization in this case? The primary problem for Skadurz Pro is which of the stores location to keep open; New Sudbury or South End. 5. Why have the problem (s) you cite emerged? Identify the causal chain (the events or circumstances that caused the problem-Some will be Internal Weaknesses, others EXTERNAL Threats). The primary problem has emerged is due to three factors. First, since Connie will be retiring and St. Marseille would like Skadurz Pro to be family-owned, managing both stores would be very difficult and challenging. The second and third factors, both, determine which of two store locations to keep open. There is competition moving in across the street of the New Sudbury location, and the building Skadurz Pro rents from is closing, and there is no indication if the new owner will keep St. Marseille/Skadurz Pro as a tenant. 6. What are the characteristics of the industry that the company is in and how is the industry changing over time? The industry that the company is in sporting goods, and it changes a lot over time. It changes in terms of new products that come...
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