Students Guide

Topics: Corporation, Case study, Qualitative research Pages: 24 (4972 words) Published: May 4, 2010



A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Aims and objectives Business ownership Culture Direct selling Ethics Factors of Production Growth Higher grades Insolvency Job advertisement Kellogg and the product life cycle Logistics Marketing mix New product development Organisational functions Pre-issued Case Studies Quantitative and Qualitative market research Recruitment Stakeholders Training Unseen Case Studies View all the latest Xchange ideas You ZZZZZZZzzzzz 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


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Visit for Case Studies on these topics from the following organisations. Aims and objectives Effective workplaces

Aims, objectives and values

Enterprising managers

Ansoff’s matrix

Ethical supply chain

Corporate Social Responsibility


Customer service

Factors of Production

Developing new fuels


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Liability Ownership

Market research


Meeting changing needs

Product portfolio

Meeting customers’ needs




New product development

Recruitment and selection

Organisational structures

Recruitment, selection and training


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Recruitment, selection and training Sustainability


The sales function

Roles of departments

Total quality management

Segmentation and customer needs



Training for growth

Support for business


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Aims and objectives

Aims are the overall goals that a business seeks to achieve. Aims can be broken down into objectives. Usually, objectives are more precise than aims. Because the Department for Education and Skills (DfES) and the Department of Health sponsor the National Healthy Schools Programme (NHSP), they are responsible for shaping its aims and objectives. The Programme’s key aims are to: 1. raise levels of achievement across the school population 2. reduce health inequality 3. promote social inclusion. (Social inclusion is an approach that includes all members of a society rather than excluding already disadvantaged individuals and groups.) Ideally all aims and objectives should be SMART. Specific Measurable Achievable Realistic (or relevant) Time related. Check the website to see what this means with a practical example – The National Healthy Schools Programme.


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Business ownership


There are a number of different types of business ownership: Sole Traders - are owned and controlled by one person who is responsible for providing all the capital and running of the business with unlimited liability. Partnership - two or more people form a business and share responsibility and costs. They also have unlimited liability. Private Limited Companies - are owned by an individual or a small number of people. Public Limited Companies - owned by shareholders but the shares are open for anyone to buy on the stock exchange. Mutuals - organisations where the owners are also their customers, Nationwide is a Mutual. This brings certain advantages.


BANKS Shareholders

Charge less to borrowers and pay more to savers

Charge more to borrowers and pay less to savers

Top Tip
Ownership always appears in examinations. Make sure you know the advantages and disadvantages of the different types of ownership. In particular, you’ll need to remember what liability means. Liability means being responsible for paying the company’s debts. It can be “limited” when it is restricted to the amount invested or “unlimited”...
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