The Nike Case

Topics: Harvard Business School, Strategic management, Case study Pages: 12 (3513 words) Published: January 6, 2011
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Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks

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The following questions are to be considered as “guiding questions”. That is, these questions will stimulate discussion within each group. However, groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider reading to support their strategic decision making). Specifically, aim to address the following points: a. Problem statement – What is the strategic/operational problem the company is facing. If there is no problem, why should we bother? b. Alternatives – Develop strategic alternatives, which alternate paths to sustained future success do you see in view of current data? c. Key Issues – Develop key operational issues/arguments which help you to evaluate the alternatives. Use these to make sound decisions as to which alternative you consider to be superior and you suggest pursuing. If possible, evaluate the strategic alternative against conceptual/theoretical considerations (see e.g. further readings on the syllabus). d. Conclusion – What is your decision, which strategic route should the company go? What are the next steps for the managers? After listening to your presentation, what should the managers do the next day, to align their day-to-day activities with the new strategic outlook?

Jollibee Foods Corporation: International Expansion Case Decision Issue

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippinesbased hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California. This case illustrates the motivations and means of international expansion strategies, particularly highlighting the organizational capabilities required. Assignment Questions: Jollibee Foods Corporation: International Expansion

1. How was Jollibee to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market? 2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities?

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3. As Noli Tingzon, how would you deal with the three options described at the end of the case? How would you implement your decisions? Additional Readings

Bartlett, Christopher A. and Sumantra Ghoshal (2000), "Going Global: Lesson from Late Movers," Harvard Business Review, 78 (2), 132-142. Prahalad, C. K. and Kenneth Lieberthal (1998), "The End of Corporate Imperialism," Harvard Business Review, 76 (4), 68-79. Marso, Ed (1998), "Bold Ambition," Asian Business, 34 (7), 19-21. Lorenzo, Anna Barbara L. (Lorenzo 2005), "Fastfood Company Goes into Kiddie Fashion," BusinessWorld, 1.

Case Acer, Inc.: Taiwan’s Rampaging Dragon Case Decision Issue

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide...

References: Anderson, Erin and Hubert Gatignon (1986), "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, 17 (3), 1-26. Bartlett, Christopher A. and Sumantra Ghoshal (1987), "Managing across Borders: New Strategic Requirements," Sloan Management Review, 28 (4), 7-17. Bartlett, Christopher A. and Sumantra Ghoshal (1988), "Organizing for Worldwide Effectiveness: The Transnational Solution," California Management Review, 31 (1), 1-21. Bartlett, Christopher A. and Sumantra Ghoshal (2000), "Going Global Lesson from Late Movers," Harvard Business Review, 78 (2), 132-142. Beamish, Paul W. and Andrew C. Inkpen (1995), "Keeping International Joint Ventures Stable and Profitable," Long Range Planning, 28 (3), 2-3. Bleeke, Joel and David Ernst (1993), Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace. New York: Wiley. Cavusgil, S. Tamer (1990), "The Importance of Distributor Training at Caterpillar," Industrial Marketing Management, 19 (1), 1-9. Chakravarthy, Balaji S. and Howard V. Perlmutter (1985), "Strategic Planning for a Global Business," Columbia Journal of World Business, 20 (2), 3-10. DeTienne, Kristen and Lee Lewis (2005), "The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case," Journal of Business Ethics, 60 (4), 359-376. Devlin, Godfrey and Mark Bleackley (1988), "Strategic Alliances--Guidelines for Success," Long Range Planning, 21 (5), 18-23. Dussauge, Pierre and Bernard Garrette (1999), Cooperative Strategy: Competing Successfully through Strategic Alliances. Chichester: John Wiley & Sons. Dyer, Jeffrey H., Prashant Kale, and Harbir Singh (2001), "How to Make Strategic Alliances Work," Sloan Management Review, 23 (4), 37-43. Fites, Donald V. (1996), "Make Your Dealers Your Partners," Harvard Business Review, 74 (2), 84-95. Glover, Ronald, Tom Lowry, Catherine Yang, Kerry Capell, and Manjeet Kripalani (2004), "Rupert 's World," Business Week, (3866), 52-60.
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Greenwald, Robert (2004), "Outfoxed: Rupert Murdoch 's War on Journalism," Carolina Productions, MoveOn.Org, http://www.outfoxed.org. Honi, Jau-Shin, Ming-Yueh Tarng, and Po-Young Chu (2000), "A Case Study Exploring Acer 's Global Logistics and Innovation," Management International, 5 (1), 21-30. Hout, Thomas, Michael E. Porter, and Eileen Rudden (1982), "How Global Companies Win Out," Harvard Business Review, 60 (5), 98-107. Kolk, Ans and Rob van Tuldere (2002), "Child Labor and Multinational Conduct: A Comparison of International Business and Stakeholder Codes," Journal of Business Ethics, 36 (3), 291-301. Lawrence, Anne T. and Rebecca Morris (2001), "Nike 's Dispute with the University of Oregon," Case Research Journal, 21 (3). Lonn, Sara and Julie Ann Stuart (2003), "Increasing Service through Aggressive Dealer Inventory Return Policies," International Journal of Physical Distribution & Logistics Management, 33 (6), 519-530. Lorenzo, Anna Barbara L. (2005, Sep 19), "Fastfood Company Goes into Kiddie Fashion," BusinessWorld, 1. Marso, Ed (1998), "Bold Ambition," Asian Business, 34 (7), 19-21. Mathews, John A and Charles C Snow (1998), "A Conversation with the Acer Group 's Stan Shih on Global Strategy and Management," Organizational Dynamics, 27 (1), 65-74. Moore, Michael (1998), "The Big One," Miramax Home Entertainment. Parker, Jim (2000), "The Cbs-Viacom Merger: Impact on Journalism," Federal Communications Law Journal, 52 (3), 519-537. Prahalad, C. K. and Kenneth Lieberthal (1998), "The End of Corporate Imperialism," Harvard Business Review, 76 (4), 68-79. Shama, Avraham (1995), "Entry Strategies of U.S. Firms to the Newly Independent States, Baltic States, and Eastern European Countries," California Management Review, 37 (3), 90-109. Shi, Zhenrong and Fu-Yuan Xiao (2001), Growing Global. New York: John Wiley & Sons. Spar, Debora L. (1998), "The Spotlight and the Bottom Line," Foreign Affairs, 77 (2), 7-12. Spar, Debora L. and Julia Kou (1995), "Note on Foreign Direct Investment," Harvard Business School Publishing, Note No. 9795031, 13pg. Wellstone, Paul (2000), "Growing Media Consolidation Must Be Examined to Preserve Our Democracy," Federal Communications Law Journal, 52 (3), 551-554. Yip, George S. (1989), "Global Strategy... In a World of Nations?," Sloan Management Review, 31 (1), 29-41. Yip, George S. (2003), Total Global Strategy Ii - Updated for the Internet and Service Era. Upper Saddle River, NJ: Prentice Hall. Zaheer, Srilata (1995), "Overcoming the Liability of Foreignness," Academy of Management Journal, 38 (2), 341-361.
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